In the most specific claims to date, the “friend” says the couple will release a joint statement addressing the rumours in September once their tour is over.
It’s all show, and it’s “strictly business.”
“Let’s leave it at it’s only a matter of time (until they split.) It’s so obvious now it’s embarrassing,” the source tells NYDN’s Confidenti@l. “Around the time the tour ends, they’ll make a choice on whether they want to separate or admit trouble.”
Jay is “so over it,” adds the source. “He wants this tour to end and he wants the rumors to stop.” Although Beyonce could keep up the act forever, even though Jay Z has allegedly cheated many times… even after Blue Ivy was born.
“This (trouble) has been brewing longer than anyone knows,” reveals the insider. “They’re performers. And they’re good performers. It’s a business now, and they are business partners. And they don’t even fight. They know what it is.”
“They are both being advised on how to look like they’re together. A negative report comes out, or a breakup report comes out, and they are advised to post a picture with Blue Ivy,” adds the source.
They’re only together, for now, because… “Why do you think? Money. They will play the public as long as they can and get richer doing it.”
The source claims the Instagram photos immediately following every tabloid story is “a classic case of damage control.”
Beyonce released this photo in time for the mid-week tabloid stories, captioned “My favorite hue is JayZ Blue.”
“Staged photos, tweets, it’s a business relationship,” says the source. “They’re on tour and to get through the tour they have to put up a persona. It’s all spelled out. It’s more financially beneficial for them to continue the tour and the Instagrams and tweets while all this is happening. That’s how damage control works.”
A few days ago, the New York Post’s Page Six reported the same. That Beyonce is allegedly shopping for a $21 million bachelorette pad in New York and a split is inevitable.
The Page Six source adds, “There’s still something there, even though it’s not going to last. Business is always part of the equation. They know they’re the king and queen of hip-hop — and really, all of music. Neither wants to lose that.”
Its source also concurs that there’s been cheating on both sides, “Knowing them as I do, obviously there’s a little something to certain rumors. When your man or your woman isn’t getting it done for you, and I’m talking emotionally, not necessarily sexually…they keep things quiet… They each had guilty pleasures.”
Shortly after the NY Post released its damaging expose, Beyonce released this photo without a caption.