The director for Adele’s Hello music video has explained why some scenes use an archaic flip phone rather than a modern smartphone.
Adele released a new music video last week. The video stars the singer and co-stars Tristan Wilds who played Dixon Wilson in the CW version of Beverly Hills 90201.
In part of the video Adele uses obsolete phone technology like a flip phone and stands by a phone box.
The flip phone has spawned memes on social media. The director says the flip phone is not necessarily meant to represent the video taking place in the past… he just doesn’t like using modern technology in his projects.
“The real explanation is that I never like filming modern phones or cars.
They’re so implanted in our lives that when you see them you’re reminded you’re in reality.
If you see an iPhone or a Toyota in a movie, they’re anti-narrative, they take you out of the story. If I put an iPhone or a modern car in a movie it feels like I’m making a commercial.
[The memes] drives me crazy. I could see the GIFs on Twitter. I’m like, ‘guys, get over it. It doesn’t matter.'”
The Hello music video broke VEVO records with 25 million views in one day (before that Bad Blood by Taylor Swift broke the record with 20.1 million views in 24 hours). Hello has since been viewed 50 million times.
The single and album are performing well (the album is available on pre-order). According to HitsDailyDouble, “While not yet confirmed, it appears XL/Columbia’s Adele has broken first-day digital sales records with over 400k for single Hello sold across all platforms… digital pre-orders for album 25 (due out 11/20) surpassed 100k. Streaming numbers… could hit well over the 2m mark in the first day.”
In other news Adele covers the new issue of I-D Magazine.
— i-D (@i_D) October 24, 2015