Fox movie Fantastic Four starring Jamie Bell, Michael B. Jordan, Miles Teller and Kate Mara is a flop.
- It disappointed and lost to Mission Impossible’s second week at the box office.
- It got as low as 9% on Rotten Tomatoes, a C- on CimemaScore, and it got negative reviews.
- Indiewire called it a “100 minute trailer for a movie that never starts.”
- Rolling Stone called it “Worse than worthless”.
- It cost $120 million (not including marketing). It struggled to earn $25 million.
- The director admitted it was terrible and asked fans not to blame him because his early version was better (there were last minute re-shoots where Kate wore a cheap wig and the director was kicked out of the editing room).
Fox’s Head of distribution Chris Aronson admitted: “Obviously, we’re disappointed. We’ll do a post-mortem. As we do with everything that doesn’t work out, we’ll try to figure out why and move forward.”
Why did Fantastic Four flop? Chris says, “Our marketing department put together an amazing campaign, but sometimes there are forces at work that conspire against you.”
The Fox exec blames social media, “The combination of less-than-desirable reviews and the power of social media conspired to suppress the opening.”
“I think August is still a very robust moviegoing time,” Chris adds. “I think this was just attributable to a movie that audiences didn’t respond to.”
The cast will play their characters again and get a sequel says Chris. “While we’re disappointed, we remain committed to these characters and we have a lot to look forward to in our Marvel universe.”