Jay Z forgot about one of his multi-million dollar businesses.
Jay Z launched the Tidal music streaming service with an Avengers Assemble-style press conference. He used non-profit rhetoric for a for-profit business venture. Artists signed a declaration and shared the hashtag “#TidalForAll”. Except no one wanted Tidal.
There was no reason for it to exist in a market dominated by Spotify and Pandora. And at least rival Apple Music had a built-in user base.
Jay Z is in court on an unrelated charge of copyright infringement.
He and Timbaland are accused of allegedly sampling Khosara Khosara on Big Pimpin. They were in court last week.
A lawyer asked what Jay Z did for a living. The rapper listed a number of business ventures but omitted Tidal.
- Jay Z: “I make music. I’m a rapper. I’ve got a clothing line. I run a label . . . Roc Nation, with a sports agency, music publishing and management . . . restaurants and nightclubs. I think that about covers it.”
- Lawyer: “You have a music-streaming service, don’t you?”
- Jay Z: “Yeah, yeah. Forgot about that.”