The Jem and the Holograms movie flopped at the box office.
According to Business Insider, the movie of the 80s cartoon sold so few tickets that it has been pulled from (most) theaters.
Jem and the Holograms had a $5 million budget.
- First week box office The Universal movie had a wide release to 2,413 screens on October 23. It opened in 15th place earning $1.37 million ($570 per screen).
- Second week box office It played on 2,417 screens earning $387,925 ($160 per screen). It earned circa $2.1 million, total, over those two weeks.
For comparison, the new Jobs movie was considered a flop at $1,080 per screen.
Rather than reduce the number of screens, or do some more marketing, Universal took the “unprecedented” step of pulling the movie from (most) theaters.
“Theater chains are contractually obligated to hold a film for two weeks after booking it, however, in all my days as an analyst I’ve never seen a studio actually stop reporting after two weeks,” senior box office analyst at Exhibitor Relations Jeff Bock said.
“This is unprecedented, and shows just how badly this film flopped.
Not only is it the lowest-grossing debut for a studio film this year, but it’s the worst all-time (by a considerable margin) for any film released in 2,000-plus theaters.” [via Business Insider]