Is Kim Kardashian’s new makeup line competing with Kylie Jenner’s cosmetics?
In Touch claims: “Kim Vs. Kylie: New War Explodes”.
Kylie launched a line of cosmetics that included her famous lip kits. She has since branched out into a range that includes eye shadow (ahem, Ky-shadow).
Kylie is reportedly annoyed that Kim has cosmetics now, too.
A source says: “Kim’s latest venture, a makeup line that competes with her little sister’s, is creating tension between the two.”
“Kylie is really upset,” adds the insider. “She feels like it’s a slap in the face from her own big sister.”
The source adds: “Kylie felt like she had her own thing, but now Kim is taking over as usual.”
When Kim launched the KKW Beauty range of cosmetics, in June, “everyone was thrilled except for Kylie”.
Why? A “sibling rivalry has been brewing for a long time” (for example, who has more Instagram followers and app downloads).
Kim is also reportedly annoyed at Kylie’s reality show, The Life of Kylie.
“[Kylie landing her own spin-off reality show] was the last straw,” adds InTouch. Claiming that Kim allegedly launched a competing range out of, well, spite.
Why would Kim release a product that overlaps so heavily with an existing family product range? “This makeup line is a way for Kim to show Kylie who is the most famous in the family,” claims the source.
They previously launched a joint venture, KKW X Kylie lip kits.