The couple went on a whirlwind press tour in hopes fans would watch “the truth… their side of the story” after years of Twitter feuds and Brandi talking about the affair. However, now the ratings are coming in. And, like the show’s reviews, they’re not great.
Yesterday, LeAnn wrote on Twitter, “Heard from the head of @vh1 that the show did very well, they are extremely happy w/ the debut and all the social activity from last night. Thx everyone for making the show a success! Let’s keep it up! #LeAnnAndEddie
We adore all of our fans AND our haters! Thank you xoxo”
So, she was bragging that a senior exec led her to believe the show was a ratings success. However, it was far from it.
According to Deadline, the show flopped. Hard. Even being outperformed by the debut of a certain unclothed dating show.
The sayings are that sex sells and controversy gets coverage and certainly VH1 were betting on a bit of both with Naked Dating. To that end, last night’s 9 PM debut of the self explanitory reality series from Lighthearted Entertainment delivered – somewhat. The 1-hour Naked Dating had 826,000 total viewers with 480,000 among Adults 18-49. Not only was that 0.5 rating the best non-Monday premiere in the Viacom channel has had since Mob Wives launched on April 17, 2011 with a 0.9 but it saw huge leaps up from the last quarter.
The rest of VH1’s new programming on VH1 might have wanted to strip down a bit to do better. Coming after the 551,000 who watched the debut of Candidly Nicole, the 10:30 premiere of Leann And Eddie was seen by a total audience of 374,000. The former was up 51% from last quarter among the 18-49s with 325,000 watching while the later up just 19% over the last quarter’s average in the time slot with 252,000 viewers in the demo. [via Deadline]
In short, the premiere of Naked Dating got 826,000 viewers, Candidly Nicole got 551,000, LeAnn & Eddie got… 374,000.
Previously, it was reported that Brandi planned to sue over the show. The couple also insisted that they weren’t “taking shots” at Brandi, and they didn’t intend the show to fix everything. They also insisted the Twitter fights were one-sided, LeAnn doesn’t engage feuds, and LeAnn’s a REAL housewife.