An Australian magazine has published an edition using HIV+ blood for ink!
Vangardist magazine used the blood of three HIV positive volunteers blended with regular ink to raise awareness of the stigma caused by the virus.
They insist the production process carries no risk of infection and will be completely safe to read.
However, as an extra step, they are selling the magazine in a sealed plastic bag that carries a disclaimer waiving any responsibility on the part of Saatchi and Saatchi (i.e. you take on responsibility for your own health and cannot sue).
Vangardist worked with ad agency Saatchi & Saatchi Switzerland to develop the idea. The magazine is usually online-only but will print 3,000 hard copies for a special edition.
Julian Wiehl, founder of Vangardist, tells Sky News:
“We wanted to make a statement against the stigma and the irrational fears (about)… HIV and HIV-positive people.”
“If you hold this magazine in your hands it is like holding somebody who is HIV positive. Nothing can happen, nothing can harm you holding the magazine, and nothing can harm you holding an HIV-positive person.”
Proceeds from the sale of the issue will be donated to charity.