PEOPLE Magazine has been accused of passing off a file photo and quotes from last year as breaking news about Blake Lively giving birth.
The cover says, “Blake: The happiest time of my life. EXCLUSIVE. New mom opens up. Her baby joy and plans for more kids; Her beauty and style secrets; Awesome advice from her lifestyle site Preserve.”
The headlines are nebulous for a reason. They’re intimating that this is a postpartum interview. However, they interviewed Blake weeks ago while she was still pregnant. Then, when a different outlet scooped them on the birth announcement, it looks like they cobbled together old quotes to mislead readers at the newsstands.
Called out for doing something usually found on the covers of Life & Style, InTouch and Star, PEOPLE admitted wrongdoing. Sort of.
A rep for PEOPLE told the Washington Post (via Starcasm), “We interviewed Blake recently and updated our story to include her happy news… At the time of the interview the information wasn’t available and still isn’t.” This is probably PEOPLE’s knee jerk reaction to 1) being scooped by Page Six 2) how fast news spreads online when this is the print edition 3) how baby births making the cover is passe. The days of being paid seven or eight figures for baby photos are long gone.
Last week, sources claimed to release information on the baby. Including its alleged name of “Violet.” However, Page Six and Us Weekly both insist the baby’s name is not Violet and the tweet “confirming” the name was probably fake.
Page Six has consistently revealed details about the birth. Breaking the news and confirming that mother and baby are well and the family has gone home. Her parents also came over to visit right after the birth.