It was announced last year that the popular Tumblr account, Rich Kids of Instagram, would be turned into a television show.
That show became the #RichKids of Beverly Hills starring Dorothy Wang, Morgan Stewart, Brendan Fitzpatrick, Roxy Sowlaty and Jonny Drubel. All in their mid-20s and all very, very rich (especially Dorothy, whose father is reportedly a billionaire).
Now that the show’s been a ratings success, it’s been renewed for a second season, and it’s made household names of breakouts Dorothy and Morgan in particular, its network E! is already working on expanding the franchise. According to several reports, they’re working on taking another show to Manhattan, for the #RichKids of New York, of whom there are possible first photos.
E! released a synopsis for the show a few weeks ago.
Building off the success of “#RichKids of Beverly Hills,” “#RichKids of New York” features a whole different kind of “rich kid.”
These 20-somethings are just as wealthy, beautiful and fabulous – but with their own unique entrepreneurial drive.
These #RichKids are using their bank roll to build their own empires in The Big Apple. They’re educated, elitist and connected; reigning over a city where it’s not just what you own, but who you know.
Despite their east coast pedigrees and privilege, these rich kids are brash, unfiltered scenesters, who love to cocktail, party, and make fun of themselves and each other.
Produced by ITV Studios America in association with Leepson Bounds Entertainment. David Leepson and Doron Ofir are executive producers.
This change from “lazy” rich kids to working rich kids is probably because of the backlash to the original series.
In particular, the Bethenny audience were critical and unkind when the RKOBH cast did an interview. People felt they were indulgent, ignorant and out-of-touch.
The New York franchise is about business-savvy rich kids, hoping for more positive PR than their west coast rivals.
Business Insider has released these photos, claiming, “Last week, Business Insider caught a production crew taping a show labeled “Rich Kids Of New York” at Harding’s restaurant in New York’s Flat Iron district.”
Adding, “While we’re told the cast has not been solidified, it appears the girls below are at least up for the gig — or are friends with people who are. Eyewitnesses tell us conversation centered around Instagram, a floral head crown business one of the girls started, and another’s head-to-toe Chanel outfit.”