Jon Taffer was tasked with re-rescuing the Second Base Bar and Grill on this week’s episode of Bar Rescue (season 5 episode 11).
The rescue in 2012 and attempted re-rescue in 2015
Back in 2012, Extremes Bar was renovated by Jon Taffer’s team for Bar Rescue. It was renamed Second Base Bar and Grill and redesigned as a sports bar. On this week’s episode of Bar Rescue, Jon returned to attempt to re-rescue the same bar.
From the moment Jon walked in the door of Second Base, however, it was apparent nothing of substance had changed with operations since 2012. The redone bar area was filthy, there was still a rotten smell under the floor, and the bartenders were wearing their bikinis again. As bikinis and beers were the owner’s fallback when the bar (that once spiked to a 400% surge in sales) started to lose money.
The main issue, though, was the owner Terry’s refusal to reinvest so much as 5% of his takings into maintaining the bar. As in basic cleaning, maintenance and fixes. So the bar got dirty and fell apart again. Second Base also stopped selling the food and drink items added to the menu by Jon in 2012. As such, competing sports bars noticed the largely untapped/ underserved market and stole away the remaining customers.
The owner resisted the process from the beginning
Jon came in with his team and offered to give the owner, manager and staff a second chance. To remake the bar for the second time in three years. Although Jon strongly advised against changing the name a second time as people would never go in there again.
Jon had a design drawn up for the revised Second Base; he even had fixtures and fittings for the remodel en route during the presentation of his ideas. Jon also promised to put $100,000 into the bar… so long as the owner put in $30,000 of his own money within 24-hours. The owner, Terry, failed to deliver.
Terry was rude and projected blame onto everyone but himself, so Jon simply apologised to the staff and walked out without doing the re-rescue.
Since the episode aired on Sunday night, the owners have been active on social media letting patrons know they ARE still open and they’re doing fine without Jon’s team this time around.
The bar reacts to the episode and talks success
The bar’s official Facebook posted a video of their dancefloor with the caption: “January 3rd.. After the “re rescue”. Still doing just fine.” Adding: “Video courtesy of our DJ Christian Barbosa. This was the night Bar Rescue came in for the “busy scene” in the beginning… So it was in December.” They insist: “We are doing just fine without em!”
They added on Twitter, despite the show’s end credits explaining that the staff planned to leave and Jon offered to help them find better jobs: “we aren’t closing, we are doing just fine.. Staff is the same.. We like it here. It’s home”. They also tweeted “There’s a lot they won’t say… Or air.. Or show… Etc”.
Incidentally, the (very old-fashioned looking) official website for Second Base has an “As seen on Bar Rescue” banner at the top.